⛵️ Activities & Experiences
🛍️ Shopping
Souvenir Shops
Marathon Tropical Island Outlet is a locally owned gift and souvenir shop in Marathon, Florida, located along the Overseas Highway in the heart of the Florida Keys.
It’s known for its extensive selection of island-themed apparel, souvenirs, and coastal accessories that appeal to both tourists and locals.
The outlet functions as a large, casual retail space offering affordable merchandise reflecting the relaxed Keys lifestyle. Visitors can find beachwear, T-shirts, hats, swimwear, and beach totes, as well as locally inspired trinkets and food items, making it a popular stop for travelers seeking keepsakes from their time in Marathon.
Situated at 11528 Overseas Highway, the store is easily accessible by car, with parking nearby and a wheelchair-accessible entrance.
Local Boutiques
DK’s Beach Boutique is a locally owned fashion and lifestyle boutique situated in Key Colony Beach, Florida.
It specializes in resortwear, swimwear, accessories, and gifts that capture the tropical charm and laid-back elegance of the Florida Keys.
The shop is well-known for its curated selection of brands and welcoming atmosphere that appeals to both locals and visitors.
DK’s Beach Boutique offers an extensive range of clothing and accessories for men and women. Shoppers can find beachwear, jewelry, shoes, and decorative home goods from brands such as Tommy Bahama, Havaianas, LAMade, Lulu B, and Tribal.
Located at 303 Sadowski Causeway, Key Colony Beach, FL 33051, DK’s Beach Boutique serves as a convenient stop for resort guests and beachgoers exploring the Middle Keys.
Grocery Stores
Publix Super Market at Marathon is a full-service grocery store located in the heart of the Florida Keys.
The store features departments for fresh produce, seafood, meat, bakery, and deli, along with a floral section and household essentials.
Signature Publix items, such as Deli subs and Bakery cakes, remain popular among customers.
Located within the same complex, Publix Pharmacy at Marathon provides prescription services, health consultations, vaccinations, and durable medical equipment.
At the same address are related services including Publix Liquors, a Western Union outlet, and additional amenities like Peet’s Coffee & Tea and Redbox kiosks. The location also neighbors other Marathon retail and dining destinations, making it a central shopping point for the community.
🎶 Entertainment
Rentals
Wheels 2 Go is a recreational rental business based in Key Colony Beach, Florida, offering bicycles, kayaks, paddleboards, golf carts, and specialized sea sleds for rent. It serves both residents and visitors exploring the Middle Keys, providing delivery and flexible rental options across the Marathon and Key Colony areas.
400 Sadowski Causeway in Key Colony Beach
Sunset Park
Sunset Park in Key Colony Beach, Florida, is a small oceanfront public park renowned for its tranquil atmosphere and stunning evening views over the Atlantic. It provides a quiet refuge for both locals and visitors, serving as one of the best-known spots in the Middle Keys for sunset gatherings and reflection.
Each evening, residents and travelers assemble to watch the sunset—often accompanied by casual singing and friendly conversation. This nightly ritual, unique to Key Colony Beach, has become part of the island’s cultural charm, blending hospitality with appreciation for nature’s rhythms.
Western end of West Ocean Drive
Live Music
Havana Jack’s Oceanside Restaurant and Bar is a waterfront dining and entertainment destination located on Key Colony Beach near Marathon, Florida. Known for its blend of American and Caribbean cuisine, the restaurant features both indoor and outdoor oceanside dining with sweeping views of the Atlantic Ocean. It is part of the Glunz Ocean Beach Hotel & Resort property, creating a seamless coastal experience for visitors.
401 E. Ocean Dr. Key Colony Beach, FL 33051
Beach Walks & Swimming
Coco Plum Beach is a natural public beach on the Atlantic Ocean side of Marathon, Florida in the Florida Keys. Known for its quiet atmosphere and preserved environment, it is one of the few sandy beaches in the Keys and serves as an important nesting site for sea turtles. The area appeals to visitors seeking a serene coastal escape amid the island chain’s typically rocky shorelines.
Coco Plum Drive, Marathon, FL 33050
Water Sports
Nautica Watersports is a locally owned water sports rental company based in Marathon, Florida, within the city limits of Key Colony Beach. It offers jet ski rentals and guided tours that highlight the scenic beauty of the Florida Keys, appealing to both thrill-seekers and casual explorers.
1480 Overseas Highway, Marathon, FL 33050
Surf, Style & Waves
When you stay in Marathon, Florida, you’re not just booking a vacation... you’re stepping into the laid-back, sun-soaked lifestyle of the Florida Keys. One of the most fun and unexpected attractions nearby is Surf Style, a popular surf and beachwear shop that also features an exciting FlowRider surf experience right on site.
It’s the perfect mix of shopping, entertainment, and island energy, and a great activity to add to your Marathon itinerary.
5561 Overseas Highway Marathon, FL 33050
Fishing
Two Conchs Fishing Charters is a premier sportfishing charter service based in Marathon, Florida, known for delivering authentic Florida Keys angling experiences. Founded and operated by Capt. Jack Carlson and his family, the company has grown into one of the region’s most recognized charter operations, featuring a fleet of nearly 30 boats and a team of expert captains.
Learn more in our blog post!
11499 Overseas Highway Marathon, FL 33050
Boat Tours
Marathon Mermaid Charters is a locally owned charter service in Marathon, Florida, offering scenic boat excursions through the Florida Keys. Known for its distinctive vessel, the Marathon Mermaid, it specializes in immersive experiences such as snorkeling, sandbar visits, and sunset cruises that highlight the natural beauty of the Middle Keys.
96 Madeira Rd, Islamorada, FL 33036